Most people wouldn’t connect social media with their homeowners insurance policy.  However, many companies are utilizing social media to give their customers live updates during natural disasters such as the recent hurricanes or tornadoes that have wreaked havoc in the United States.  These insurance companies understand that both follow up and communication are not only valuable for customer relations, but in many instances this type of follow up is vital.  While all of this sounds good and beneficial, let the buyer beware.  Insurance companies, like any other business, can also monitor your social media accounts in order to identify fraud.  That innocent picture you post could be used against you if the insurance company doesn’t believe your innocence.  And let’s face it – they are out to make money.

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